99% CONFERENCE 2011: MASTER CLASS

There are three master classes to choose from on Day 1 of the 99% Conference 2011. Each attendee may pick ONE masterclass to attend.


Innovating in the Real World

Location: The Downstairs Hall @ The Times Center

Innovation is an art and a science.  Focusing on both practitioner and practice, this master class will explore how design thinking can be best used to create positive change in the world. Drawing on 20 years of experience bringing break-through offerings to market at IDEO and beyond, Diego will share and discuss his personal "Declaration of Innovation," a series of principles designed to help you make innovations happen.

Is it possible to foster a culture of innovation? How can individuals and organizations deal with failure? What's the right approach to prototyping? Diego will address these questions and more, with an emphasis on pragmatic, actionable insights that can help you integrate a design-thinking centered approach into your organization and business processes.

About Diego Rodriguez

Diego Rodriguez is a partner at IDEO and a founding professor at the d.school at Stanford. Leading IDEO’s Bay Area offices, Diego works with clients on issues involving new ventures, organizational design, and marketing strategies. He also pioneered a new discipline called Business Design, which has become a core part of company’s offerings.

His influential blog, metacool, is an opinion leader on business, technology, and innovation. Fast Company called the site “a must-read for anyone who wants to incorporate design thinking into their work.” Prior to IDEO, Diego held operating positions at Hewlett-Packard and Intuit. He is the recipient of a Chicago Athenaeum Good Design Award and holds multiple patents. In 2010 Diego was named by Fortune as one of “The Smartest People in Tech”.